The NFL Needs to Stop Promoting a Racial Slur — TIME

Here is a good rule of thumb: If your team name requires a landmark court order protecting racist hate speech, then it is a signal you should change your team’s name. Such should be the lesson of the recent United States Supreme Court ruling that federal trademarks can be registered, even if they are offensive… via … More The NFL Needs to Stop Promoting a Racial Slur — TIME

How To Marry Your Offline Marketing Strategies With Your Online Marketing Efforts

Because so many people make use of the internet for basically anything you can think of, the offline side of marketing efforts is often overlooked. While the use of the internet for putting your business out there guarantees global reach, and visibility, there are many other tactics you may want to try that can give … More How To Marry Your Offline Marketing Strategies With Your Online Marketing Efforts

Why Your Mailing List Is Your Most Powerful Online Marketing Tool

The number one way to really convert website visitors into actual customers is through email correspondence. I can’t tell you how many times this has personally worked on me. A company sends an alluring email, you open it, and then realize that hey, this is really cool and the next thing you know, you’re about … More Why Your Mailing List Is Your Most Powerful Online Marketing Tool