If you’re resting all your marketing ambitions on the hope that first-time visitors will make a purchase, you’re going to have trouble making any money. Only about 1% of visitors are ready to make a purchase during their first visit. On average, you’ll need about 4 or 5 points of contact before getting a sale. … More How to Create a Lead Magnet to Grow Your Email List

Venus and Serena Williams will meet in a Grand Slam final for the ninth time after the American sisters came through their semi-finals in Melbourne. via Venus & Serena Williams to Face Off in Grand Slam Final for the Ninth Time — BCNN1 WP

Customer retention is one of the most important metrics used to calculate the effectiveness of your marketing strategy. The reason is simple. It costs more to acquire a new customer than keep an existing customer. You can’t rely solely on new business. Otherwise, you’ll never grow your business. Use these simple steps to help increase … More Simple Steps to Help Increase Your Customer Retention Rates

Google kicked 200 publishers off one of its ad networks in the fourth quarter, partly in response to the proliferation of fake news sites. via Google Bans 200 Publishers in Crackdown on Fake News — BCNN1 WP

Fade QuEmpaths are highly sensitive, finely tuned instruments when it comes to emotions. They feel everything, sometimes to an extreme, and are less apt to intellectualize feelings. Intuition is the filter through which they experience the world. Empaths are naturally giving, spiritually attuned, and good listeners. If you want heart, empaths have got it. Through… via … More Marvelous Mondays – STAY FOCUSED!

When you first launch your website, the quickest way to gain traction and expand your brand is to focus on a niche market. This means zeroing in on a smaller market with less competition. But, at some point, you may find that you’ve reached your full potential in your limited market. If you’ve outgrown your … More How to Expand Your Online Marketing to the Global Marketplace

When you’re first starting out, every dollar that you spend on online marketing matters. You likely have multiple goals. You want to gain website traffic, increase your social media followers, and build your online reputation. All these goals can be achieved with good marketing strategies. But, you might be able to speed up the process … More Increase Your Online Exposure Without Increasing Your Budget

How’s your mobile marketing working out for you? If you don’t have a campaign for mobile devices that’s separate from your standard marketing campaign, you could be missing out on a large segment of consumers. About 52% of internet traffic comes from mobile devices. While you can use your regular marketing strategies to target people … More 6 Solutions for Improving Your Mobile Marketing Campaign

(WASHINGTON) — President Donald Trump is set to meet with congressional leaders from both parties to discuss his agenda, as he enters his first official week in the White House and works to begin delivering on his ambitious campaign promises. Trump has said that he considers Monday to be his first real day in office.… via … More

Trust is generally low among consumers. In fact, about 32% of consumers have trust for businesses and only about 13% trust advertising. So, if people don’t trust advertisements who do they trust? Their family, friends, and co-workers. You can take advantage of this trust. By establishing trust with your target demographic and making it a … More How to Establish Trust with Your Target Demographic